Visual identity for OKU, a fictitious French feminine lingerie brand marketed only in Parisian airports. For those globe-trotting women who only travel with the bare minimum.
For those women who plan everything, just in case. OKU offers feminine lingerie that combines discretion and elegance in all circumstances.
For the sake of pronunciation at the international level, we chose a short name with a phonetic interest: OKU (or "just in case" in French phonetics) carries allusions and establishes a link of complicity between clients and brand.